Ford's Discontinued Models and Future Directions
Ford, a leading automotive brand, is facing a significant shift in its model lineup due to declining sales figures in some of their popular models. As part of this strategic adjustment, the company has announced the discontinuation of certain car models.
Lack of Sales and Model Discontinuation
Due to the lack of sales, Ford has decided to discontinue several of its models starting from the 2020 model year. Notable among these is the Ford Taurus, which will no longer be produced. The Ford Fiesta is another model facing discontinuation for the same reason. Additionally, certain hybrid sedans, such as the Ford C-Max Hybrid, have already been phased out and will no longer be sold.
Focus and Mustang: Prolonged Lifecycles
While these popular models are being discontinued, some key factors are contributing to their discontinuation. For instance, the availability of larger trucks and SUVs, particularly the Ford F-150, has shifted consumer preferences and factory resources. This shift has driven Ford to allocate more resources to the production of these high-demand vehicles.
It is worth noting that the Ford Focus and the iconic Mustang will continue to be produced, albeit with reduced production volumes. The Mustang is a best-seller for Ford and will maintain its relevance, while the Focus series is expected to continue with certain models.
Continued Production of SUVs and Trucks
Despite the discontinuation of some car models, Ford remains committed to its SUV and truck lineup. The Ford F-150, which is the best-selling pickup truck in the U.S., will continue to be the focus of the company’s production efforts. Other popular SUVs like the Ford Edge (notably in the UK) and the upcoming models will also be part of their production plans.
The Ford GT: A Special Case
Interestingly, even the Ford GT, a supercar, is slated for discontinuation this year. However, Ford is planning to release a limited edition of the supercar, which will be a collector’s item with only a few units produced. This final production run is expected to be completed by the end of 2022.
Future Outlook
Based on recent trends, it appears that Ford is moving towards a strategy that prioritizes the production and marketing of larger, more profitable vehicles such as trucks and SUVs. While this decision reflects changes in consumer preferences, it also positions the company to capitalize on broader market dynamics where these vehicle types continue to perform well.
Conclusion
As the automotive industry evolves, Ford is making strategic changes to its model lineup. While some models are being discontinued, the focus remains on high-demand vehicles like the F-150 and popular SUVs. The Mustang and Focus series will continue their roles in the Ford portfolio, albeit with reduced production levels.
To stay updated on the latest Ford news and model changes, keep an eye on official Ford newsletters and social media channels.
Keywords: Ford Discontinuation, Ford SUVs, Ford Focus