Why Did Ford Stop Making the Excursion? The Future of a Large SUV
Ford discontinued the Excursion in 2005 primarily due to declining sales and shifting consumer preferences. The Excursion was a large SUV that was not as popular as smaller, more fuel-efficient models, especially as gas prices began to rise. Additionally, stricter fuel economy and emissions regulations made it less viable for Ford to continue producing such a large vehicle.
Consumer Demand and Market Trends
As for the future, Ford has indeed been focusing more on trucks and SUVs. Consumer demand has shifted significantly in that direction, and while they have been phasing out many sedans, the market for large SUVs remains competitive. However, it remains uncertain whether Ford would reconsider reviving the Excursion specifically. The automotive market trends toward more versatile and efficient vehicles, so any future models would likely need to align with current consumer preferences and regulatory standards.
Why SUVs Like the Excursion Largely Failed
Most, if not all, SUVs are ponderous, overweight, and poor handling. They are gas guzzlers and eyesores. Even Ford realized that the Excursion was too much of a bad thing. The Excursion was way too big, and it didn't fit in most people's garages. This is a critical factor in the success of any vehicle: it should be able to fit in an average size garage.
Additionally, the Excursion was not fuel-efficient, which was a major concern as gas prices rose. As the automotive market evolves, these factors become even more critical. Ford realized that traditional SUVs like the Excursion no longer meet the demands of modern consumers.
The Potential for Revival as an Electric Vehicle
However, there is a possibility that Ford may reconsider reviving the Excursion, but only in an electric form. The only way I see the resurrection of the Ford Excursion is as an electric vehicle. This would align with the current market demand for more efficient and environmentally friendly vehicles.
Sustainability and technological advancements are driving the industry. The massive Tesla Cybertruck, for instance, offers a different approach to electric trucks. If Ford were to revive the Excursion, it would need to leverage the latest battery technology, similar to what Rivian or General Motors are achieving with their electric vehicle models. This could include achieving ranges of up to 400 miles, which is crucial for consumer acceptance.
Conclusion and Future Outlook
The gigantic, monster electric trucks are coming, and it's important for the automotive industry to adapt. Electric vehicles offer the potential for trucks that are not only more powerful and efficient but also more sustainable. This shift is inevitable, and manufacturers must embrace it to stay relevant.
About the Author and Sources
For more in-depth reviews and updates on upcoming Ford and Lincoln vehicles, visit Ford Tips. The images used in this article are from Motor Trend and Ford Tips. They are used under fair use as they are relevant to the news event affecting the global automotive industry.