The Tata Safari 2021: A Modern Family SUV Redefined

The Tata Safari 2021 has redefined what it means to be a family SUV. With its modern design, robust features, and exceptional value, this vehicle has made a strong case for itself in the Indian automotive market. This review delves into the key aspects that make the Tata Safari so alluring.

Excellence through Innovation

The Tata Safari 2021 is positioned as a three-column SUV, which adds a new dimension to its appeal. While not as adaptable as the original Safari, which was a versatile 4x4, the new model emphasizes its suitability for families. Its Omega Arc D8 platform, similar to the Tata Harrier, brings with it advanced features, driving dynamics, and safety measures that make it stand out in the market.

Best in Indian Automotive History

The Tata Safari is more than just another vehicle; it is a testament to the innovation and excellence in the Indian automotive industry. Not only is it based on the same platform as the Tata Harrier, but it also boasts a range of impressive features:

Ultimate Drive Dynamics: The Safari offers exceptional handling and performance, making it a joy to drive. Superior Comfort: A plush ride that ensures a comfortable experience for all occupants. Ultra Safety: Advanced safety features that ensure peace of mind on the road.

Drive a Tata Safari, and you might find yourself forgetting all other positive driving experiences. Its unique blend of performance and comfort makes it a top contender for families seeking a reliable and enjoyable vehicle. Unfortunately, the popularity of the Safari means a waiting period as it sells out quickly.

Key Features and Performance

The Tata Safari 2021 stands out with its 2.0L Kryotec engine sourced from Fiat, which is both punchy and reliable. This engine delivers outstanding performance, making the SUV an ideal choice for both daily use and occasional off-road adventures.

Compared to its rivals, the Tata Safari outperforms the MG Hector Plus with a significant margin. It offers a more exhilarating driving experience, making it a better value for money. Additionally, for those looking to enjoy basic off-road adventures, the Safari delivers a satisfactory experience.

Any owner of the Tata Safari is likely to find it more than suitable for nearly a decade. Its combination of robustness, styling, and features make it a long-term investment for families.

Marketing and Market Positioning

While the Tata Safari has received widespread acclaim, some critics argue that Tata could have done more to align the new model with the legacy and reputation of the original Safari. They highlight several key aspects that the new Safari should have retained:

Tall Boy Design: The iconic tall design that made the original Safari stand out. Undistinguished Interior and Exterior: A timeless and unpretentious aesthetic. High Ground Clearance: Enhanced off-road capabilities for adventure seekers. Exceptional Off-Roading Capabilities: Features that make it a go-to choice for off-road enthusiasts. Competitive Pricing: A price point that matches its competitors, like the Scorpio.

However, the 2021 Safari, now renamed to Gravitas, fails to meet these expectations. The marketing strategies adopted by Tata could be better aligned with the values of the original Safari. The Gravitas, a seven-seater version of the Harrier, does not live up to the legacy of the original Safari and is seen as a degradation of the brand.

Conclusion

The Tata Safari 2021, now known as Gravitas, is a modern family SUV that combines advanced features, comfort, and safety. While the renaming and repositioning as Gravitas might have caused disappointment among enthusiasts, the SUV remains a strong contender in its segment. It is essential for Tata to continue honoring the heritage of the original Safari to maintain its prestige and appeal.