Why BMW Doesn't Offer Their Own Charging Infrastructure for i8 and i3
Berlin-based automaker BMW is well-known for manufacturing premium vehicles, including the i8 and i3. Both models are positioned as hybrid electric vehicles. However, it’s a common question among BMW enthusiasts why the company doesn't offer their own charging infrastructure, such as charging stations or refueling networks, for these models. Let's delve into the reasons behind this decision and explore the broader industry context.
The Business Model of BMW
BMW doesn’t focus on creating their own charging infrastructure, whether for electric or gasoline vehicles. The core business of BMW is manufacturing cars. They leave the development and management of charging infrastructure to established companies that specialize in this area. This strategic choice is not unique to BMW but is shared by many automakers, including Toyota, which offers a hydrogen fuel cell vehicle, the Mirai, without directly building hydrogen filling stations.
Electricity and Charging Needs of the BMW i8
The BMW i8 is a plugin-hybrid that, despite its electric capabilities, only requires AC charging. Therefore, the economic rationale for investing in a DC charging network, which charges vehicles more quickly, is unclear. The limited battery capacity and the nature of the vehicle’s hybrid design mean that owning and operating a dedicated charging infrastructure would be unnecessarily costly without providing a commensurate benefit.
Charging Infrastructure for the BMW i3
The BMW i3, like the Chevrolet Bolt, relies on a robust public and commercial charging network. These vehicles are designed with the assumption that the existing infrastructure will handle their charging needs. BMW has opted not to focus on creating their own infrastructure, placing the burden on third-party providers to meet the charging demands of electric vehicle (EV) owners.
The Industry Context: Shared Charging Infrastructure
Many automakers, including Toyota with its hydrogen fuel cell vehicles and BMW with its plug-in hybrids, share a common strategy: they prioritize the production and innovation of vehicles while relying on third-party providers to build and maintain charging infrastructure. This approach allows these companies to focus on their core competencies and encourages innovation in charging technology and services.
Conclusion
BMW's decision not to offer charging stations for their i8 and i3 reflects a broader industry trend. By leveraging established charging networks and focusing on vehicle manufacturing, BMW can more effectively address the evolving needs of EV owners. This strategy not only optimizes resource allocation but also encourages a competitive and rapidly evolving market for charging infrastructure.
For BMW owners, the key takeaway is understanding that the charging landscape is complex and often relies on existing networks or emerging partnerships. As EV adoption grows, so too will the availability and coverage of charging infrastructure, making it a collaborative effort across the automotive and technology sectors.
Insider Tip: In the case of the i8, you can charge it while driving in electric mode, which can help maintain battery levels. For the i3, ensure you utilize public charging points or engage with incentivized charging services to keep your vehicle charged efficiently.